FIRST, WHY ARE YOU SELLING?
1. Need to move? Upgrade? Downsize? Is it an investment property, and you’ve identified the right time to sell? Different motivations may require different strategies. To best serve you, your agent needs to know why you have decided to sell.
Identify Your Goals
2. What do you need to accomplish with this sale? How much do you need to receive at the settlement table, or do you have a deadline (for example, the start date of your new job in another city)? Will you only sell to the buyer who will love your home as you did? What are the tax implications of your sale?
Price Your Home
3. What’s the value of the home as it is? Could you add even more value with renovation? How you maximize value might depend on some variables, including 1) Time of year. 2) Whether you want a bidding war, or will start high to limit competition.
Plan A Strategy
4. Each home is different and will require a unique marketing plan. Mintz Homes uses regional data to craft a selling strategy, but your personal touch and creating a “selling story” is key. Will you go high end vs. selling “as is?” Can the house be staged while you are still living in it? Best options are market dependent.
Prep For Sale
5. This is the time to consider your own home inspection, and which viable home improvements will add value to the sale. You may want to paint, landscape, and implement other components of the marketing plan you put together with your agent: media is important – consider professional photos, as well as video, drone views, virtual tours, and good ol’ fashioned marketing flyers.
6. Put out your sign early. Advertise with a “Coming Soon” open house teaser. Market and host private tours to a Mintz Homes database of buyers and investors. Share on Facebook or other social media to let your network know you’re selling. – big spend
LIST “FOR SALE”
7. Notification is sent to all registered buyers in the mls database when your house hits the market. Mls is updated with best practice descriptions to obtain highest prices. Today, we use technology to coordinate showings smoothly, with minimal interference to your daily routines.
Evaluate Offers Thoughtfully
8. Price isn’t the only matter of importance. A real estate sale is a series of negotiations. Be prepared to consider possible seller concessions, and honor repair and inspection requests. Sellers may bring different kinds of financing to the table. Does the home qualify for an FHA loan? Cash is always king. What is the time frame for contingencies? Be forewarned that a home is not sold when the contract is completed. The biggest contingency is always the buyer’s qualification for the financing of the property.
Finish Negotiated Repairs
9. Clear out all personal belongings by the closing. The property must now be available to home inspectors, appraisers, insurance agents, decorators, and more! You must negotiate repairs based on a license inspection report. Recognize that a buyer expects a home to be turned over to them in good shape, but there are ways to save money by using a network of approved contractors.
Go To Settlement
10. When all work is complete and the buyer is cleared to close, settlement may occur. You will receive the appropriate disclosures before settlement – your job here is to review all financial items related to the transaction. Once all documents have been approved and signed by both you and the buyer, the title company will pay out your settlement funds.